Seat 01 · Now open
Canadian.
Unapologetically.
Streetwear and media for Canadians done being polite about it. Honest, never cruel.
“It's fine.”
“Don't make it weird.”
“No, no, you go ahead.”
“Let's not get into it.”
Say it.
Drop · Chapter one
Seat 01
Every drop is a Seat. A chapter, and a place to join. Hoodie, tee, tuk. That's the lineup.
01 · The FlagshipSeat 01 Hoodie
$85.00The flagship. Heavyweight fleece, deep red gothic wordmark, NSFC leaf on the chest. Wear it to the Table. Say it. Say it straight.
02 · The EntrySeat 01 Tee
$40.00The entry point. Oversized cotton tee, red gothic print. True North. Zero filter.
03 · The UniformSeat 01 Tuk
$35.00The uniform. You don't wear it for warmth, you wear it to show you're at the Table.

The media
The Table
Three chairs. One table. Not all of them are filled yet. The open ones are waiting for you.
01
Say it.
02
Say it straight.
03
Pull up a chair.